Danilo, Senior Product and UX Designer

Senior Product and UX Designer specialising in complex systems and accessibility.

I design complex digital services where UX directly impacts conversion, accessibility, and user outcomes. I simplify intricate workflows into scalable, high-performing products.

Currently leading UX strategy for platforms used by 20,000+ users, improving key journeys by ~15–20% and achieving Top 5 UK accessibility ranking.

Recent achievements

5th

Best accessible UK university website

Led the UX workstream within a wider cross-functional programme, contributing to a Top 5 UK accessibility ranking (Silktide) and improved compliance across core services.

50+

Components Standardised in a Foundational UI Kit

Established the foundations of a shared design system by standardising core UI components, improving consistency and enabling more scalable product development.

~15–43%

Improved Engagement

Led UX optimisation for Enrolment key journeys as part of a wider digital programme, improving "Engagement" and "Happiness".

Recent works

Zone29 — Designing the digital presence for a multi-million development

Led the design of a new user-centred platform within a complex university ecosystem, enabling a clear, scalable and cohesive user experience.

Zone29 — Designing the digital presence for a multi-million development

Led the design of a new user-centred platform within a complex university ecosystem, enabling a clear, scalable and cohesive user experience.

Using AI to Scale Research Synthesis and Persona Development

University of Westminster: Developing detailed personas to understand Undergraduate Home students.

Using AI to Scale Research Synthesis and Persona Development

University of Westminster: Developing detailed personas to understand Undergraduate Home students.

Creating a mental health social app

HowdyFeel: A social app designed to support emotional awareness, mood tracking, and meaningful connections.

Creating a mental health social app

HowdyFeel: A social app designed to support emotional awareness, mood tracking, and meaningful connections.

Increasing "Happiness" and "Engagement" of new students enrolment

Welcome to Westminster: Improving the online enrolment journey for new students at the University of Westminster.

Increasing "Happiness" and "Engagement" of new students enrolment

Welcome to Westminster: Improving the online enrolment journey for new students at the University of Westminster.

Creating a casual game mobile app

Blurbl: A multiplayer word game built for a client, focused on speed, creativity, and fun interactions.

Email:

danilo.tumminello@gmail.com

Tel:

+44 (0)7503 499 549

Email:

danilo.tumminello@gmail.com

Tel:

+44 (0)7503 499 549